千葉設計

TUKTUK is more than a beverage; it is a celebration of Thai identity, agriculture, and creativity captured in a cup. Inspired by the iconic energy of the Thai "tuk-tuk," our brand bridges heritage and modern convenience. We transform premium, locally-sourced ingredients—like Pathum Thani pandan, Rayong Monthong durian, and Chumphon coconuts—into authentic instant drink powders that support sustainable farming communities. Our design philosophy mirrors the bold, lively spirit of Thailand. The packaging is crafted to be visually striking and memorable, blending traditional charm with a premium modern aesthetic that stands out on international shelves. From Coconut Coffee to Thai Tea, each preservative-free blend offers a smooth, balanced experience—simply add hot water. Whether for a home treat, a thoughtful souvenir, or a versatile HORECA solution, TUKTUK delivers the warmth and character of Thailand to the world, one authentic sip at a time.
Sukantha’s packaging was inspired by the owner’s childhood memories—coming home to the comforting sight of their mother making rice crisps with care. This story was developed into a series of warm, heartfelt illustrations that bring out the personality of the brand. Each pack features a different moment in the homemade process, reflecting the dedication behind every bite. In order to balance the warm & homey feel with a design that honors its 30-year history, a serif typeface with contemporary details was chosen. Realistic illustrations of the rice crisps highlight the refined craftsmanship. This combination shapes Sukantha’s identity, deeply rooted in authenticity and heartfelt flavors. Beyond the illustrations, other brand elements also highlight the connection between consumers and the local community, emphasizing the use of the finest locally sourced ingredients. Sukantha remains a symbol of local pride, authenticity, and the simple joys of home.
Reo's Deli presents a design concept rooted in "Back form the future" the project reimagines conventional plastic food trays by transforming them into biodegradable plant-fiber trays. After use, the tray returns to the soil and decomposes into organic fertilizer, which is then used to cultivate a new generation of spinach. This continuous loop brings the idea of a tangible Circular Economy to life through the experience of "Eat, Grow, Regrow." Beyond its environmental value, the packaging is designed for real-world usability. It is fully microwaveable without the need to peel or remove any components, simplifying the process while reducing heating time from 5 minutes to just 4 minutes. This enhances convenience, saves energy, and ensures safety for all consumers. At the same time, the packaging graphics are designed to stand out through the distinctive Papa Reo's character, strengthening brand recognition. This is complemented by appetizing food imagery that enhances visual appeal and elevates the overall consumer experience.
Central Pattana, in collaboration with Good Goods and Doi Tung, draws inspiration from the royal initiatives of His Majesty King Bhumibol Adulyadej the Great and Her Majesty Queen Sirikit the Queen Mother, who transformed opium fields into coffee plantations and sustainably improved the livelihoods of highland communities. Their vision also encouraged the integration of local wisdom with innovation, developing hemp as a new economic crop while promoting handicrafts as supplementary occupations that preserve traditional knowledge. 
本產品為結合實體學習套件與專屬App的通信教育服務。設計採用簡潔圖示,呼應STEAM教育(Science, Technology, Engineering, Arts, Mathematics)中的程式設計與邏輯解謎元素,強調其先進學習內容。 包裝每月更新,以「世界各地的問候語」為主題,並透過不同國家的共通語言圖像設計,讓使用者在學習中發現國家與文化之間的意外連結。
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