2026寶島包裝節

Project Title：ReoDeli_Bravis
Project Category：國際友會作品
Director：ThaiPDA-BRAVIS INTERNATIONAL THAILAND
Design Concept：Reo’s Deli presents a design concept rooted in “Back form the future” the project reimagines conventional plastic food trays by transforming them into biodegradable plant-fiber trays.
After use, the tray returns to the soil and decomposes into organic fertilizer, which is then used to cultivate a new generation of spinach. This continuous loop brings the idea of a tangible Circular Economy to life through the experience of “Eat, Grow, Regrow.”
Beyond its environmental value, the packaging is designed for real-world usability. It is fully microwaveable without the need to peel or remove any components, simplifying the process while reducing heating time from 5 minutes to just 4 minutes. This enhances convenience, saves energy, and ensures safety for all consumers.
At the same time, the packaging graphics are designed to stand out through the distinctive Papa Reo’s character, strengthening brand recognition. This is complemented by appetizing food imagery that enhances visual appeal and elevates the overall consumer experience.