2026寶島包裝節

Project Title：DO GOOD_Central Pattana
Project Category：國際友會作品
Director：ThaiPDA-Suwit Wongrujirawanich
Design Concept：
 Central Pattana, in collaboration with Good Goods and Doi Tung, draws inspiration from the royal initiatives of His Majesty King Bhumibol Adulyadej the Great and Her Majesty Queen Sirikit the Queen Mother, who transformed opium fields into coffee plantations and sustainably improved the livelihoods of highland communities. Their vision also encouraged the integration of local wisdom with innovation, developing hemp as a new economic crop while promoting handicrafts as supplementary occupations that preserve traditional knowledge. 

This vision became the starting point for Central Pattana’s 2026 New Year gift set, proudly presented to its partners under the theme “Coffee from Father, Fabrics from Mother: Creating Opportunities, New Lives, Happiness, and Sustainability for Thai People.” Through the “DO GOOD” project, women in correctional institutions and community artisans collaboratively transformed these ideas into creative products that generate income and support sustainable livelihoods. 

The graphic design reflects ethnic attire and everyday activities—such as coffee cultivation, backstrap weaving, and forest resources—expressed through contemporary Thai tone colors and packaging designed to minimize production waste.